A Walnut Survey

What SaaS Buyers Really Want

The inability to quickly complete sales is increasingly becoming a problem for SaaS businesses and sales teams who are trying to meet steep quotas.

We launched this survey as part of our #WeAreProspects campaign to uncover how people who buy B2B software perceive the current process. We wanted to pick the brain of a large group of buyers to find out what really impacts their decision-making, whether they mind the current state of SaaS sales, and where the demo fits into all this.